{"id":589468,"date":"2025-08-28T12:20:09","date_gmt":"2025-08-28T10:20:09","guid":{"rendered":"http:\/\/0"},"modified":"2026-06-03T10:22:19","modified_gmt":"2026-06-03T08:22:19","slug":"they-make-beer-commercials-like-this","status":"publish","type":"product","link":"https:\/\/modulor-records.com\/fr\/boutique\/minus-the-bear\/they-make-beer-commercials-like-this\/","title":{"rendered":"They Make Beer Commercials Like This"},"content":{"rendered":"<p>L\u2019\u00e9tiquette \u00ab pop \u00bb a souvent suivi Minus the Bear, pour souligner la singularit\u00e9 de leur indie rock face aux sonorit\u00e9s plus abrasives des groupes pr\u00e9c\u00e9dents de ses membres. Dix ans apr\u00e8s sa sortie, leur second EP They Make Beer Commercials Like This ressort enfin, premi\u00e8re r\u00e9\u00e9dition depuis 2011. V\u00e9ritable jalon de leur discographie, il illustre la transition entre Highly Refined Pirates et Menos El Oso. D\u00e8s Fine + 2 Points, le groupe frappe fort avec une rythmique syncop\u00e9e et nerveuse, presque dansante, qui installe d\u2019embl\u00e9e une \u00e9nergie singuli\u00e8re. Les titres Let\u2019s Play Clowns et Dog Park poursuivent cette veine, entre guitares claires, refrains puissants et textes empreints de nostalgie romantique. Plus loin, I\u2019m Totally Not Down With Rob\u2019s Alien introduit une approche plus atmosph\u00e9rique et nuanc\u00e9e, pr\u00e9figurant le penchant du groupe pour des textures post-rock m\u00e9lodiques. En moins d\u2019une demi-heure, l\u2019EP condense trois ann\u00e9es de mutation sonore. Entre fougue math-rock et m\u00e9lodies cisel\u00e9es, il capte un moment charni\u00e8re o\u00f9 Minus the Bear affirme son identit\u00e9 et jette les bases de ce qui fera de lui l\u2019un des groupes phares de l\u2019indie rock des ann\u00e9es 2000.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tiquette \u00ab pop \u00bb a souvent suivi Minus the Bear, pour souligner la singularit\u00e9 de leur indie rock face aux sonorit\u00e9s plus abrasives des groupes pr\u00e9c\u00e9dents de ses membres. Dix ans apr\u00e8s sa sortie, leur second EP They Make Beer Commercials Like This ressort enfin, premi\u00e8re r\u00e9\u00e9dition depuis 2011. V\u00e9ritable jalon de leur discographie, il&hellip;<\/p>\n","protected":false},"featured_media":589441,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[7819,42],"product_tag":[6091],"class_list":{"0":"post-589468","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"label-suicide-squeeze-records","7":"artist-minus-the-bear","8":"product_cat-empty","9":"product_cat-rock-inde","10":"product_tag-catalogue","11":"pa_format-1-cd","12":"pa_format-1-lp-splatter","14":"first","15":"instock","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-variable"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/modulor-records.com\/fr\/wp-json\/wp\/v2\/product\/589468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modulor-records.com\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/modulor-records.com\/fr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/modulor-records.com\/fr\/wp-json\/wp\/v2\/media\/589441"}],"wp:attachment":[{"href":"https:\/\/modulor-records.com\/fr\/wp-json\/wp\/v2\/media?parent=589468"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/modulor-records.com\/fr\/wp-json\/wp\/v2\/product_cat?post=589468"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/modulor-records.com\/fr\/wp-json\/wp\/v2\/product_tag?post=589468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}